Fools for love: how an internet dating firm duped clients
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Please refresh the page and retry. Even as lockdown restrictions start to lift, and we can meet prospective partners in the park or soon the pub, dating apps still have a part to play. As the internet plays an ever greater part in our social lives, with sites such as Facebook helping us to keep in touch with our friends, it’s inevitable that we use it to help run our love lives as well. Modern matchmaking service, eHarmony, claims over half a million couples have found love through their site.
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The privacy watchdog is investigating the online dating industry after claims that sites data was being sold to bolster sites’ numbers. The Information Commission launched the probe after the BBC’s Panorama programme purchased 10, people’s details , including dates of birth and sexual preferences. In its investigation into dating murkier side of romance booming internet dating industry, Panorama also spoke to a whistleblower who claimed staff created ‘pseudo identities’ to con customers into thinking they were being contacted by genuine admirers.
Are online pound firms using ‘pseudo’ users? He said:. Spain or wherever it may be. It was all fake and under the pretence that it was real. He continued:. Global Personals told Panorama that since , it had ensured that the site is free of pseudo accounts.
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Millions of people looking for love sign up for internet dating sites every year. They hand over intimate details about their lives in the expectation they will meet genuine daters. They also expect their personal information will be looked after. But most of its 2. That is because it runs dating websites on behalf of other companies. Two former employees of Global Personals have described to Channel 4 News how the company carried out industrial-scale deception to dupe innocent daters into parting with their cash.
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Global Personals is an online dating company founded and headquartered in Windsor, UK. The two funded the project using credit cards,  and focused on buying appropriate keywords on Google AdWords for a dating website. They simultaneously worked on building a large database of members in order to launch a private label platform to be used by affiliates and partners in building their own individualised dating websites. In November , Channel 4 News revealed that the company had created a team of employees whose job was to create fake accounts for its network of websites, in order to send large amounts of flirtatious messages to genuine users.
Former employees revealed that their job, the details of which they were not permitted to discuss with anybody outside the organisation, was to search the profiles of genuine members from around the world, select the most attractive photographs, and create artificial profiles, known as “pseudos”. Each employee was responsible for managing up to 15 different pseudos.
The purpose of this practice was twofold. Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the messages which they had received. Secondly, it was to dissuade paying members from cancelling their monthly subscriptions: the pretence would sometimes continue for months, until the victim put too much pressure on the employee for a real-life meeting, at which point the pseudo would use one of several previously-prepared strategies for discontinuing the interaction.
In some cases the employee would then target the same member, using a different pseudo. It was claimed by one of the former employees that this practice increased the company’s revenue by 50 per cent. Windsor Trading Standards confirmed that it took claims of fake profiles very seriously and had had “ongoing dealings” with Global Personals regarding this practice.
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Millions of people looking for love sign up for internet dating sites every When a customer subscribes to the brand’s site, Global Personals.
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